When you are searching the Internet for a five star hospitality venue or exclusive use property what do you look for? An amazing website that is easy to use and informative as well as attractive and interactive? Of course, that goes without saying nowadays. Maybe you look for a fully up to date Google Plus or Business page as well as current and engaging social media pages. Perhaps a selection of images in Google that portray the property to its highest standard, each well labelled so you know what room, person or previous event you are looking at.
Every year it seems there is more to expect from the online world and therefore more to expect from the businesses that represent themselves online. Forever keeping up with the growing exclusive use market, Aldourie Castle is committed to delivering you – our client and customer – the best online experience you can have. That is why we have invested time and energy into producing the next ‘big thing’ expected from every meeting or wedding venue and private hire property.
Less work for the customer
Step forward the promotional film or show reel, call it what you will. The importance of a short film to showcase our unique private hire property in Scotland is paramount in today’s market. Whether it’s for people from down south comparing short breaks in Loch Ness or families from overseas searching a luxury holiday rental in the Scottish Highlands, we need to be able to visually showcase our impressive product and all its capabilities quickly and to as much effect as possible in order to save people valuable time and hard work.
Not only is a promotional film more helpful than simply reading descriptive text from a website, scrolling through previous client testimonials (we all know how time consuming that game is; Trip Advisor is an evening’s worth of work for the thorough traveller) and gazing at images; it is designed to capture your imagination as well as your heart. Discover how Aldourie has managed to do just that with its latest marketing endeavour.
Experiencing an exclusive use property is crucial
After shortlisting their search, potential guests who book a show round at a beautiful property, such as our exclusive hire Castle which looks out onto the majestic Loch Ness, are always captivated and sometimes emotionally charged by what greets them. The impressive drive down to the luxury property and the peacefulness of the private Estate. The warm welcome from the house staff or hospitality team- as if they were coming home. The cosy ambience created by roaring fires and intimate lamps in every room – each one lit just for them. The immaculate presentation of each room – as if just waiting for them and their private group of guests to arrive and call the Castle “home” for the duration of their stay. The list is endless; the experience is crucial.
Those people running the most luxurious and unique exclusive hire properties in Scotland know what their clients want out of their booking and therefore attempt to bridge that gap between shortlist and show round which we at Aldourie believe comes at the ‘virtually there’ stage. By this we mean showcasing what the client will see and experience as the next best thing to actually being there and experiencing it first-hand: the promotional film. Laced with creative detail, rich in colour and atmosphere, directed to perfection and backed by a piece of beautiful music that you could imagine yourself listening to whilst reading a book on a chaise longue and gazing out onto Loch Ness sipping a glass of the finest Pinot Noir, our new show reel ticks all the boxes and truly captures the heart of Aldourie.
And this all happens in under two minutes, leaving you time to get back to your day – and leave the virtual world behind. After all, you are choosing to live in a historic castle for your luxury holiday.