This year has seen a tidal wave of new business come to Inverness through both leisure and corporate tourism. Since May 2016 Inverness airport has welcomed travellers from London Heathrow on a daily basis. The direct flight is a great benefit to corporate travellers who wish to commute to Scotland, both from London and from overseas. Aldourie Castle has been host to many American guests as a result of this convenient new flight, who see the advantage of a little longer airtime in order to experience the beautiful and wild Scottish Highlands and mesmerising Loch Ness.
British Airways decided to resume the daily flight to Inverness Airport, which is just outside of Aldourie Castle Estate, a journey that stopped in 1997. Aldourie, for one, was extremely confident of the benefits to corporate travellers who would be opened up to a more accessible location that is both versatile and spectacular; the Scottish Highlands. Ideal for corporate events and important business meetings, the Highlands is home to a few exclusive use country Estates whose benefits include a whole manner of things including peaceful settings, striking backdrops, impressive facades, luxury bedrooms and first class, five star hospitality.
Since May this year the direct flight linking London tourism to Scotland has operated as a year-round service with its first flight of the day departing from Heathrow just before 10am with an afternoon flight from Inverness back to London.
This remains an exciting opportunity for Inverness, the Highlands’ capital, which already has a strong link to economy, for example through oil business in Aberdeen. The tourism offering in the Highlands can capitalise further from travellers flying in from overseas and London who previously may not have considered travelling up to Scotland to hold their multi-generational family holiday, luxury Scottish holiday, annual corporate event or board of directors meeting.
The fact that this is another attainable option available to both the leisure and business tourism markets diversifies the British hospitality scene in general. It also makes a location once considered unusual and possibly logistically complicated, on par with the more conventional formats offered by popular high end venues in the UK.
What can a country estate offer overseas corporate clients?
A change in scenery and culture is something that places like Aldourie Castle on Loch Ness can offer guests who have travelled by plane from overseas or London, which as we already know can work wonders for holidaymakers. A conducive environment can help guests to relax, focus and put things in perspective; all attributes a business would hope for in a corporate hospitality location or property.
Aldourie has spent time and effort in enticing London and overseas businesses to take advantage of the direct flight from Heathrow to Inverness to both encourage a more affluent hospitality business in the Scottish Highlands and a varied approach in what is considered to be luxury in corporate travel. Meetings, events and client incentive stays are just some of the ways in which corporate guests can enjoy exclusive use stays in places like Aldourie. We have already seen an increase in interest from corporate clients who are interested in using the private hire Castle as a multi-functional business venue.