The first thing to know when you hear the words ‘Exclusive Use’ in reference to a hospitality venue or private property is that it’s most likely a very special and unique place indeed. And secondly, if it’s a historic property, that it is unlikely to be open to the public, making it an even more exciting and intriguing place to visit. Thirdly, this phrase means that the property is available only for private hire by an individual or group. There is no rule who that individual or group may be; it could be a family reunion of numerous generations, a corporate booking or a close group of friends sharing an idyllic holiday.
All of the above outlined attributes of our beloved Castle go down very well with guests. They like to know they are staying in not only a beautiful property but a special venue that can be experienced only by those who feel it worthy enough of hiring the place privately for themselves or their group. This private Scottish Estate and the enchanting Castle that sits within it is classed as a private historic property rather than a public place owned by any of the national heritage organisations that look after buildings and gardens, such as the National Trust or Historic Houses Association.
These organisations are brilliant at up-keeping hundreds of beautiful properties that are dotted around the UK and are responsible for opening their doors during certain time of the year for the public to visit and enjoy. (This is not always the first wish of their current owners but in fact a necessity to keep the contents and the properties themselves in existence). If owners are lucky enough to not to have to rely on The National Trust and HHA for their services and therefore tick all the boxes and have means to operate as a private hire property then this opens up a whole new set of opportunities for such heritage buildings.
Setting up your own heritage Estate as a private hire property however is not as simple as listing it on a few websites and telling some travel agents where it is located. There is hard work to be done in making it ready for the guests you want to attract. For instance, health and safety regulations have to be adhered to and any overnight accommodation has to be guest-ready (not like the red-roped bedrooms you see in various stately homes that, although look inviting and exciting to experience, would probably leave you with a bad back by morning).
Like any top hotel, private use venues have a priority; to satisfy guests with an exceptional service and comfort so they either book again for next year or recommend the property to family and friends. All this means research into what other exclusive use properties are offering on a service and comfort level, and aiming to match or go a step further than them. It then also means investment of pieces such as incredibly comfortable items befitting the property. There is a certain knack needed here which is why so often a professional interior designer is hired; the furniture must be attractive, coordinating, comfortable, endurable and at the same time, if in a historic setting, should appear as if it was placed there hundreds of years ago. The same theory applies to the decoration of floors, walls, ornaments and artwork etc. You get the idea! There is so much to prepare for before a property can even be considered as being hired out to the luxury travel market.
Now you realise that the properties you see available for ‘Exclusive hire or Exclusive use are those which are in-keeping with their original era through design, style and architecture but have most definitely been through a period of transformation and modernisation of their facilities, both inside the property and in the grounds. This is no mean feat and, as with Aldourie Castle, often takes years of vision, research, preparation, hard work and perseverance in order to achieve the final outcome. Guests who hire an exclusive use property therefore appreciate what they are getting in return.
for there is something quite special and mystical about being able to staying a week, or even just overnight, in a country house or castle that was once lived in centuries ago by families and welcomed intriguing historical characters as visitors for weeks on end. Aldourie itself was such a Castle, complete with house party staus and part of a celebrated and popular sporting Highlands Estate.
Privately hiring this Castle as your own home lets you and your guests share in the memories of years gone by, family secrets and as many historical facts as you can possibly take in. Exclusive Use is what is says on the tin: special, privileged and entirely yours.