This year has seen a tidal wave of new business come to Inverness through both leisure and corporate tourism. Since May 2016 Inverness airport has welcomed travellers from London Heathrow on a daily basis. The direct flight is a great benefit to corporate travellers who wish to commute to Scotland. This applies to travelers from London and from overseas. Aldourie Castle has been host to many American guests as a result of the convenient new flight. Guests see the advantage of a little longer airtime in order to experience the beautiful and wild Scottish Highlands and mesmerising Loch Ness.
British Airways decided to resume the daily flight to Inverness Airport, which is just outside of Aldourie Castle Estate. The journey originally stopped in 1997. Aldourie, for one, was extremely confident of the benefits to corporate travelers. They would have instant easy access to a location that is both versatile and spectacular; the Scottish Highlands. Ideal for corporate events and important business meetings, the Highlands is home to a few exclusive use country Estates. The benefits of such Estates include peaceful settings, striking backdrops, impressive facades,
Since May this year the direct flight linking London tourism to Scotland has operated as a year-round service. Its first flight of the day departs from Heathrow just before 10am with an afternoon flight from Inverness back to London.
This remains an exciting opportunity for Inverness, the Highlands’ capital, which already has a strong link to economy. The tourism offering in the Highlands can capitalise further from travelers flying in from overseas and London who previously may not have considered travelling up to Scotland before. Now they can hold their multi-generational family holiday, luxury Scottish holiday, annual corporate event or board of directors meeting up here.
This new option available to both the leisure and business tourism markets diversifies the British hospitality scene in general. It also makes a location once considered unusual and possibly logistically complicated, on par with the more conventional locations. Move over popular high end, but predictable, venues in the UK.
What can a country estate offer overseas corporate clients?
Places like Aldourie Castle on Loch Ness can offer guests who have traveled by plane a change in scenery and culture. This, as we already know, can work wonders for holidaymakers. A conducive environment can help guests to relax, focus and put things in perspective. A business would benefit from this type of support from a corporate hospitality location or property.
Aldourie has spent time and effort in enticing London and overseas businesses to take advantage of the direct flight from Heathrow to Inverness. Both to encourage a more affluent hospitality business in the Highlands and a varied approach to luxury corporate travel. Meetings, events and client incentive stays are just some of the ways in which corporate guests can enjoy exclusive use stays in places like Aldourie. We have already seen an increase in interest from corporate clients. They are themselves interested in using the private hire Castle as a multi-functional business venue.