New website creates best client experience

aldourie castle exclusive hire property

What’s so special about our new website?

Aldourie Castle has recently launched its brand new all-singling all-dancing website. We are proud to present to you a more modern-working online tool than we had before in the hope of enabling a better user experience from start to finish in terms of both efficiency and enjoyment. New features include a Cottage Availability Calendar for checking dates available at all four of the Aldourie holiday cottages on Loch Ness, a beautifully-presented blog complete with all the trimmings as well as stunning new photography on large sliding web banners and a host of new photo galleries applicable to each section of the website.

Aldourie has also had a promotional film directed and produced at the Castle which showcases the beautiful interiors as well as the 500 acre grounds. This can be viewed from various pages on the website as well as the homepage.

Cottage calendar checker

There are numerous benefits of having a date availability checker on your website – it saves time, is easy to do and is helpful for potential guests to compare dates for each of the Aldourie holiday cottages before they decide which one they would prefer to stay at.

Our cottage availability calendar works alongside the existing holiday cottage web pages of the Aldourie site. This great as it means that users benefit from having all the relevant information to hand and easily accessible. For instance, Garden Cottage is a similar size of cottage to Pier therefore some prospective guests may be deliberating over which cottage would suit them and their family or group best. By begin able to check availability of each and dip in and out of the dedicated web pages for each of Garden and Pier Cottages, they are making decisions all through their user experience because the website is providing them with immediate answers.

The four Highland holiday cottages on Loch Ness underwent a refurb – both inside and out – over summer 2015. The new detailed specification PDFs available to download from the new Aldourie Castle website help to provide enquirers with all the information that helps them decide whether or not to book a stay at Aldourie.

Huge American style fridge freezers and other utilities were installed in each to make short breaks and family holidays as self-contained and comfortable as possible. We enabled more space in the larger cottages for bike storage making them even more appealing to groups and families looking for cycling stays on Loch Ness. A complimentary shuttle to Dores Inn and back, open wood burning stoves and wood stock all ready for winter also helps to now keep your peaceful self-catered stay convenient and efficient so that you can concentrate on having a fantastic holiday.

Brand new blog

What is the importance of a good blog? It not only helps your website looks as interactive and interesting as possible it also helps tell Google  that the website it belongs to is an active mover and shaker in the online world; all good for drawing attention to the said website and encouraging more clicks. Now the technical lecture is over with here’s why Aldourie likes to maintain an impressive, current blog…

We chose a new design layout for our blog that complements the existing look and feel of the brand; that which is fresh, attractive, informal and welcoming. We decided on the main Aldourie corporate colours of purple and gold but made sure that this was interspersed with lots of white space so as to keep the look of the blog light, fun and easy to navigate through. Social media links, search facilities and sharing icons were also incorporated to encourage interaction between social media users and Aldourie’s website.

The Castle and Estate is a unique exclusive location for any type of event or private stay in Scotland whilst the holiday cottages are appealing to anyone who wishes to visit Loch Ness and the Scottish Highlands at any time of year. We know therefore, that Aldourie appeals to a large section of the online market in some way or another. Social media links helps us to share the beauty and potential of this enchanting location with everyone who uses social media.

Finally, we used larger image templates to really capture the heart and soul of the property and its scenic countryside as well as promoting new longer blog articles to incorporate more images throughout and provide readers with more information. Recent examples include Have yourself a corporate little Christmas and How to make the most of the Scottish Highlands this winter that really delve into the product offerings of Aldourie Castle Estate, the five-star hospitality services both the Castle and cottages can provide guests and the inside knowledge of the staff who know Inverness and Loch Ness as well as any expert.

New photographs of summer refurb

A website should reflect the present so we are working hard to keep everything as current as possible for our users. New photos of the Castle, holiday cottages and parkland taken by the exceptional Margaret Soraya Photography really help to showcase the recently re-styled holiday cottages and revamped gardens to their utmost as well as show the richness of colour and space inside Aldourie Castle.

Our first January blog post will be all about the new Aldourie Corporate Film so keep your eyes peeled for a preview of Aldourie in motion against a beautiful classical soundtrack.


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